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IBC 2026


IBC is where media and entertainment comes to life. As one of the world’s biggest trade shows and conferences for the media, broadcast, streaming, and entertainment technology industry, it’s a ‘must attend’ event.

The pressure to create more value has never been greater, and most organisations already have more of it than they realise, sitting unindexed in archives, disconnected in workflows, or simply too slow to reach the platforms that could sell it. At IBC this year, Blue Lucy is exploring Connected Value: what happens when you stop adding more and start making everything you already have – your people, your systems, your content – work harder together. Come and see how orchestration, integration and activation are helping organisations like RTM, Blue Ant Media and Banijay Rights turn existing capability into measurable results, from 80% faster turnaround to a 200,000-hour catalogue made sellable.

Make a date to join Blue Lucy on Stand 6.C29 and learn how our orchestration platform helps you unify your workflow, give your teams visibility, and put you back in control so you can scale faster, reduce risk, and keep things simple for users.

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