LONDON, England and Denver, CO– April 14th, 2026. Media orchestration specialists Blue Lucy have announced a new integration with marketing technology experts Censhare, debuting at NAB, that extends content orchestration, control and visibility across enterprise DAM and video operations.
The integration connects previously siloed systems within a governed workflow environment, enabling organisations to manage content movement, editing and distribution more efficiently across the media supply chain.
By combining Censhare’s enterprise DAM capabilities with Blue Lucy’s orchestration platform, the integration supports a more connected approach to video workflows for environments where automation, traceability and operational oversight are critical.
Blue Lucy founder Julian Wright said:
“The challenge for modern media operations is less about access to content than it is about control. This integration strengthens our ability to help organisations manage content across DAM and video operations, reducing friction, increasing visibility, consistency and, crucially, governance at every stage of the lifecycle.”
Chris Leaman, SVP Customer Experience at Censhare, added:
“This goes beyond simply sharing assets with a static MAM to support video workflows. By integrating with Blue Lucy’s workflow orchestration platform, we enable a true ‘round trip’ capability for video – from material ingest, through edit, approval and on to the demand-based delivery chains. It’s about providing content operations teams a joined-up and efficient way to produce and deliver content across on an enterprise basis.”
The integration will be showcased at NAB, where attendees can see how Blue Lucy and Censhare are helping organisations streamline complex media workflows to reduce friction and drive operational efficiency.
Future enhancements will see full project synchronising between the systems, enabling seamlessly access to content across the Censhare and Blue Lucy platforms.
In addition to its fully featured MAM capabilities, the Blue Lucy platform integrates with multiple editing tools and provides a high degree of automation for organisations managing complex, enterprise-scale media operations.
Attendees at NAB 2026 can see live demonstrations of Blue Lucy’s platform on Booth W2318, and of the Censhare DAM solution on Booth W1353.