Blue Lucy takes on The Americas

CALIFORNIA, UNITED STATES – London-based media technology business, Blue Lucy, has set up a US division of the company and appointed Dina Behar Hevert as VP Americas. The company’s entry into the US market follows significant growth in the UK and the launch of new solutions targeting the broader media market. 

Blue Lucy creates products that close the expensive technology gaps in media operating models across the world. Global media companies including BBC Studios, Banijay Rights and Blue Ant Media rely on Blue Lucy’s flagship product, BLAM, for integration, workflow orchestration and media management at scale. The company launched their new product, BOLT, at the International Broadcasting Convention (IBC Show) in September this year. BOLT is an asset portal that provides effortless access to content, allowing executives to receive, review and share content without needing any technical expertise – making it faster and easier to monetize media.

Dina Behar Hevert has worked in media and entertainment for almost twenty years and brings extensive industry knowledge and a vast contact base to Blue Lucy’s newly-created position of VP Americas. Her career started in broadcast transmission roles at Globecast, FOX Sports and The Switch before she moved into business development for localization companies including SDI Media, SPG Studios and Deluxe. Most recently she’s worked as VP of business development for Emmy-winning language customization company, The Kitchen.

“What attracted me to Blue Lucy is that their products answer a very real need in both the traditional media and entertainment world and in the broader media market,” said Behar Hevert. “In particular, the flexibility they provide for integrating multiple tools into existing technology stacks is really impressive and I am genuinely excited to introduce Blue Lucy’s solutions to the US market.”

As Blue Lucy’s VP Americas, Behar Hevert is responsible for growing the company’s US customer base and recruiting local staff. She reports to CEO Julian Wright and joins Blue Lucy’s senior management team which has already seen significant growth this year with the addition of Alison Pavitt as chief marketing officer, Joshua Martin as head of product and Joe Hegarty as director of IT.      

Julian Wright, CEO of Blue Lucy said, “Expanding our team into the US is a natural next step for Blue Lucy and part of our strategic plan for growth. It was critical that we find the right person to help establish our first international division – someone who is enthusiastic about the value our products and who has a deep understanding of the local market. We’ve found that in Dina and we’re thrilled to have her on board.”