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NAB
The AI Wild West comes to NAB 2026 – and Blue Lucy is bringing the Sheriff The AI Wild West is here, and media organisations are feeling the heat. On Booth W2318 we’ll be demonstrating how our orchestration platform enables you to take control of your content. We give you the tools to tame the…
Has Video outgrown your DAM?
Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with the wider MarTech stack, DAM support governance and drive efficiency. But video has changed the brief. Video is no longer an occasional campaign asset. It is now the dominant content format across…
The AI Wild West, and Why it Needs a Sheriff
AI Is Scaling Faster Than Governance – And That’s a Risk AI adoption hasn’t rolled out through neat transformation programmes. It has spread organically, driven by teams trying to move faster. It’s already embedded across newsrooms, marketing departments, communications teams, HR, legal and strategy functions. Often informally, and often without central oversight. A producer indexes…
DAM Los Angeles
Video moves fast – can your DAM keep up? Join Blue Lucy in LA for the West Coast’s leading Digital Asset Management event as we explore, celebrate, and accelerate The Intelligent Evolution of DAM. Video isn’t just one more content format for your marketing function: it’s the dominant force driving engagement, brand awareness and sales….
Building a unified, secure localisation operating model with Blue Lucy
When VSI Group, one of the world’s leading localisation providers, set out to modernise its complex, multi-site operations built through years of acquisition and growth, the challenge was to achieve both security and scalability while streamlining critical workflows across the business. Handling vast amounts of sensitive, time-critical content for major studios and streaming platforms demanded…
Blue Lucy Renews Multi-Year Partnership with VSI Group
LONDON, England – November 11, 2025 – Blue Lucy, a leading provider of media management and workflow automation solutions, is pleased to announce the renewal of its relationship with the VSI Group, a leading global localisation provider. This new multi-year agreement further extends the platform within VSI’s global studio network, which covers 22 territories and…
What’s New in the BOLT Content Hub?
The BOLT Content Hub just got smarter. Our latest update brings a host of key improvements to help you work faster, collaborate better, and get more value from your content. Check out our Top 6! Smarter Home Page Your Home Page now puts what matters most front and centre: Upload Portals Collect content from external…
Insights from the IBC Floor
Blue Lucy’s key takeaways from this year’s show: Attendance at this year’s IBC was apparently flat, and the numbers suggest market confidence is still a little fragile. But the show offered some fascinating opportunities for the Blue Team. It was a great to meet new industry professionals, take part in straight-talking panels, and feel the…
IP is everything
How BLAM supports Banijay Rights in protecting and monetising their intellectual property across global platforms With a catalogue that spans more than 200,000 hours of stand-out programming, from Peaky Blinders and MasterChef to Big Brother and Black Mirror, Banijay Rights is one of the most influential content distributors in the world. As part of global…
Blue Lucy shows AI that fits the task at IBC 2025
At IBC 2025, Blue Lucy unveils flexible AI and analytics tools to tackle media workflow complexity, including multi-LLM integration, the launch of the ‘Insights’ analysis package, and the expansion of the role of its AI assistant Lucia. LONDON, England – July 21, 2025 – Blue Lucy, a leading provider of media management and workflow automation…