Press releases

Blue Lucy has announced plans today to launch BOLT on stand 6.C29 at IBC 2024, Amsterdam, September 13-16^th.  Described as an asset portal, BOLT provides effortless access to content, allowing media executives to receive, review and share content without navigating complex UIs or waiting for technical teams to deliver files. The Blue Lucy team will also demonstrate extensive integrations and a powerful AI assistant in BLAM, Blue Lucy’s proven tool for asset management, workflow orchestration and integration, at the show.

BOLT is designed to reconnect commercial media teams with their content through three core functions:

Receive:

BOLT provides an intelligent upload function that ensures content is received with the metadata your business needs.  Rather than waiting for content to arrive and then adding metadata to it, with BOLT the content request is delivered along with set parameters and metadata requirements so it’s immediately searchable and can be set to trigger workflows in BLAM on arrival.  So, your media hits the ground running.

Review:

BOLT puts your entire content library at your team’s fingertips – regardless of their technical capabilities. The portal’s stunningly simple operation and focussed functionality means sales teams can search and view content from any web browser without having to request access or learn how to use advanced toolsets.  

Share:

BOLT provides a simple system for content owners to showcase and monetise their content catalogue. Now sharing content with potential customers is as easy as adding items to a shopping cart and secure links to viewing copies are automatically created and delivered to your prospects.

BOLT will be shown working as both a standalone product and in conjunction with BLAM on the Blue Lucy stand at IBC 2024.    

The Blue Lucy team will also demonstrate the power of BLAM’s extensive integration capabilities at the show and introduce visitors to its new AI assistant “Lucia.” 

BLAM’s unique approach to integrations:

With nearly 500 existing connectors and an almost limitless ability to quickly add new integrations due to the platform’s microservice architecture, BLAM allows media teams to connect disparate systems in their media supply chain. IBC 2024 attendees can expect to see demonstrations of BLAM’s integration with products including Adobe Premiere Pro, Amazon S3, Monday.com and Rascular on stand 6.C29a. The team will also highlight the company’s open-access approach to integration that sees their customers maintain control of the commercial relationship with each vendor to maximise business value.  

Meet BLAM’s multitasking AI assistant:

Visitors to Blue Lucy’s stand will be the first to meet Lucia, BLAM’s new AI assistant. Lucia takes the grunt work out of media management and workflow orchestration in BLAM and is especially useful when multi-step, bulk actions need to be performed. For example: users can type instructions in plain English to set up complex workflows like automatically generating placeholders, removing bars and tone and creating a folder for a batch of incoming content. 

Julian Wright, CEO of Blue Lucy said, “Blue Lucy is known for helping media companies manage their media, orchestrate workflows and integrate technologies.  At IBC 2024 we’re expanding the reach of these benefits by putting content in the hands of commercial teams and leveraging integrations and AI to make media supply chains even more efficient. We’re looking forward to showing IBC visitors what our products can do!”   

Get in touch to set up a meeting here

Blue Lucy has signed a multi-year contract with BBC Studios, who will continue using its BLAM media management platform. The new contract is an extension of a previous agreement and sees the content provider using BLAM to automate the collection, repurposing, and delivery of content to internal and external partners, including servicing BBC Studios FAST channels. 

BLAM was originally deployed on BBC Studios’ AWS instance to bring disparate content under management, implement a uniform data structure, and support distribution with basic content repurposing functions. However, over the course of the initial contract, BLAM use has expanded and the international BBC Studios team now uses the platform to orchestrate both automated and manual tasks. The ingest workflow has been enhanced with closed-loop integrations with Telestream’s Cloud Qualify, GrayMeta’s Iris Anywhere and Yella Umbrella’s Nebula and Stellar tools to provide an automated quality-control process that triggers a manual QC when necessary. Content is repurposed to remove bars and tone, create slates and add transitions with minimal user intervention. The Blue Lucy team has also worked with BBC Studios to develop an accessible content fulfilment system that allows the technology operations teams to trigger BLAM Work Orders from outside of the platform to orchestrate content searches, transcode media and gather supporting assets for delivery. To date, BLAM has supported BBC Studios’ processing of over 20,000 titles / 100,000 assets under management, which equates to more than one and a half petabytes of data.

“Our use of BLAM has grown over the last three years as we discovered the platform’s capabilities and worked with Blue Lucy’s engineers to create bespoke workflow configurations,” said Adam Jakubowski, VP technical operations at BBC Studios. “BLAM supports our teams’ agility and the demands of the business to manage, transform and monetise our content, assisting our global teams. New workflows have been rapidly iterated and integrated to meet our evolving needs by the Blue Lucy team.”

Julian Wright, CEO of Blue Lucy added, “BLAM’s low-code / no-code workflow configuration model makes it a particularly attractive solution for businesses with rapidly changing objectives to support new revenue lines such as FAST channels We’re really pleased that BBC Studios has seen such a rapid return on their investment in BLAM in recent years and we’re looking forward to continuing our work with their team.”

Read the case study here