London, England – 11^th November 2026 – Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with Comcast Technology Solutions’ VideoAI, an AI-powered video analysis platform that scans content and generates metadata on everything from chapters and sentiment to celebrity appearances and ad breaks.

The integration connects CTS’ VideoAI’s analysis directly to Blue Lucy’s orchestration engine, where automated workflows are activated to route assets, trigger transformations and deliver content based on what CTS’ VideoAI  discovers.

The integration applies to businesses with a content archive, whatever its size or industry. A rights owner can have assets in a back catalogue chaptered, sentiment-scored and delivered to the right platform. A localisation company can trigger dubbing or subtitling workflows once CTS’ VideoAI flags a language or region cue. A broadcaster can use VideoAI’s detectors, for brand safety or ad break detection, and route it into an existing delivery pipeline.

What enhancements this offers for Blue Lucy customers:

• Enhanced archive intelligence. Metadata that CTS’ VideoAI generates on the archive can automatically trigger an action or transformation within a workflow, adding a new layer of automation to archive management.
• Enhanced monetisation. Ad break detection, contextual advertising signals and brand safety flags flow straight into delivery, giving customers an additional route to turn archive content into revenue, faster.
• Lighter manual load. Automatic operational segmentation and chaptering give content teams a further reduction in manual review time.
• Enhanced flexibility. Customers can pick the capabilities relevant to their content and connect them to the parts of their workflow that need them, no requirement to adopt the full suite.

“This integration supports media companies to turn their archive into a working asset. Comcast Technology Solutions’ VideoAI facilitates deep content analysis, and Blue Lucy’s orchestration platform takes that analysis and puts it to work automatically, across delivery, monetisation and localisation,” said Julian Wright, founder of Blue Lucy.

New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow.

London, England – 17^th August 2026  –  Workflow orchestration and integration specialists Blue Lucy today announced the launch of the Connected Value Audit methodology, a new empirical approach that gives media and entertainment leaders business-centric insights on the value delivered into the organisation by their technology estate.

Across the industry, technology and operations managers are under pressure to improve performance and generate greater returns from existing resources. Yet many struggle to answer a simple question in terms their executive teams can quantify and act on: what operational value can we attribute to our technology estate, and can we improve it?

Traditional measures of automated workflow efficacy, such as throughput count and media hours processed don’t answer that question. These are measures of activity, not of value delivered. As such technology is viewed as a cost, not a value driver. Blue Lucy has developed the Connected Value Audit to answer the question in value terms: turning orchestration activity data into a set of tangible, evidence-based metrics that leadership teams can use to measure the current state and inform future decisions.

Turning orchestration activity into evidence

Blue Lucy’s Connected Value Audit tool scores each process within a workflow across five dimensions – integration breadth, decision complexity, transformation depth, human verification burden, and failure resilience – to produce a Connected Value Index: a score that quantifies the operational value of the overall workflow.

Crucially, the ‘Level of Effort’ inputs for each process can be calibrated by the operator against their own real-world experience of executing that task, sharpening the Index’s accuracy to the specific realities of that operation.

Take for example an in-production real customer workflow comprising 25+ distinct processes which packages content and publishes it to YouTube. Applying the Connected Value Audit revealed that it saved 772 hours of human effort across a 4 week period, during which it ran 2,411 times.

“Assessing the operational value of orchestration technology by measuring content volume is fatuous. It generates a number – often a big number – but zero insight. We’ve designed the Connected Value Audit to quantify what an integrated technology estate really delivers in terms of value to a business. The Connected Value Index is calculated based on human operator effort and code complexity, and at Blue Lucy we’ve applied it at the most granular level to each of the 600+ microservice agents currently available on the platform. It’s generating actionable, value-based data for businesses making tough decisions.” said Julian Wright, CEO at Blue Lucy.

The Connected Value Framework will be demonstrated at IBC on Stand 6.C29 and is available now to media and entertainment organisations evaluating workflow orchestration for the first time, and to existing Blue Lucy users looking to quantify the value their platform is already delivering.

LONDON, England and Denver, CO– April 14th, 2026.   Media orchestration specialists Blue Lucy have announced a new integration with marketing technology experts Censhare, debuting at NAB, that extends content orchestration, control and visibility across enterprise DAM and video operations.

The integration connects previously siloed systems within a governed workflow environment, enabling organisations to manage content movement, editing and distribution more efficiently across the media supply chain.

By combining Censhare’s enterprise DAM capabilities with Blue Lucy’s orchestration platform, the integration supports a more connected approach to video workflows for environments where automation, traceability and operational oversight are critical.

Blue Lucy founder Julian Wright said:
“The challenge for modern media operations is less about access to content than it is about control. This integration strengthens our ability to help organisations manage content across DAM and video operations, reducing friction, increasing visibility, consistency and, crucially, governance at every stage of the lifecycle.”

Chris Leaman, SVP Customer Experience at Censhare, added:
“This goes beyond simply sharing assets with a static MAM to support video workflows. By integrating with Blue Lucy’s workflow orchestration platform, we enable a true ‘round trip’ capability for video – from material ingest, through edit, approval and on to the demand-based delivery chains. It’s about providing content operations teams a joined-up and efficient way to produce and deliver content across on an enterprise basis.”

The integration will be showcased at NAB, where attendees can see how Blue Lucy and Censhare are helping organisations streamline complex media workflows to reduce friction and drive operational efficiency.

Future enhancements will see full project synchronising between the systems, enabling seamlessly access to content across the Censhare and Blue Lucy platforms.

In addition to its fully featured MAM capabilities, the Blue Lucy platform integrates with multiple editing tools and provides a high degree of automation for organisations managing complex, enterprise-scale media operations.

Attendees at NAB 2026 can see live demonstrations of Blue Lucy’s platform on Booth W2318, and of the Censhare DAM solution on Booth W1353.

Orchestration platform enables broadcasters to deploy multiple AI models safely with full auditability, rights protection, and regulatory oversight.

LONDON, England – March 12th, 2026 – Blue Lucy will showcase its orchestration platform at NAB 2026 (Booth W2318), demonstrating how broadcasters and media companies can integrate multiple AI services into their production and content supply chain workflows while maintaining full governance, transparency, and control.

The platform acts as a central orchestration layer for AI-powered media workflows, enabling organisations to select the most appropriate models for tasks such as metadata generation, localisation, compliance checks, and content analysis, while ensuring every interaction is tracked, auditable, and aligned with organisational policy.

As AI adoption accelerates across production, marketing teams, and creative workflows, many teams are operating in the shadows, experimenting with fragmented tools and limited oversight, in what some industry commentators describe as the “AI Wild West”. Risks include models trained on unlicensed datasets that could create legal liability, automated tagging or editorial recommendations that lack transparency, and biases in AI outputs that affect metadata, moderation, or editorial decisions. The challenges are becoming more urgent as new regulatory frameworks are set to impose obligations for high-risk systems, placing new expectations on organisations to demonstrate transparency, accountability, and responsible AI use.

Blue Lucy’s orchestration platform directly addresses these challenges by enabling organisations to adopt AI services safely and at scale. Instead of locking customers into a single vendor ecosystem, the platform allows media operators to integrate multiple AI providers while enforcing governance rules around data residency, model usage, and content rights.

“Some media technology commentators describe the current landscape as the AI Wild West. In that context the winners will be those with sufficient sheriffs, not the fastest guns,” said Julian Wright, Founder of Blue Lucy. “Our orchestration platform integrates with multiple AI services so media operators can access the most appropriate AI models for each workflow, while maintaining full control and auditability from input to output. That means our clients can scale their AI use to enterprise scale safely while protecting their brands, their content rights, and their compliance obligations.”

Example workflow in action
A broadcaster preparing a large archive of sports highlights for international distribution could automatically trigger a multi-step AI workflow orchestrated through Blue Lucy’s platform. One AI model generates metadata and identifies key moments in the footage, another produces multilingual captions and translations, while a third performs compliance checks against rights and usage restrictions. Blue Lucy’s orchestration layer manages the process end-to-end – routing tasks to the most appropriate AI services, applying human approval gates where required, and capturing a full audit trail of every input, decision, and output.

“Unlike single-vendor AI solutions, Blue Lucy lets broadcasters combine multiple AI models while enforcing governance policies, so teams can choose the right tool for each task without sacrificing control or compliance.”

Key features of Blue Lucy’s platform include:

• AI-provider agnostic orchestration – Integrates a wide range of AI services, enabling best-fit model selection while meeting governance, rights, and data residency requirements.
• Agentic orchestration with human oversight – Supports multi-step automated workflows with tool chaining, decision logic, and human approval gates.
• Full transparency and auditability – Captures all AI interactions, inputs, outputs, and human moderation steps to create a complete, compliant audit trail.
• Secure AI operations for media workflows – Provides visibility into where data is processed, who can access it, and how AI outputs are used.

Attendees at NAB see live demonstrations of Blue Lucy’s platform on Booth W2318, showcasing how broadcasters and media companies can accelerate AI adoption without scaling risk.

Make an appointment to see Blue Lucy at NAB here

LONDON, England –  November 11, 2025 – Blue Lucy, a leading provider of media management and workflow automation solutions, is pleased to announce the renewal of its relationship with the VSI Group, a leading global localisation provider. This new multi-year agreement further extends the platform within VSI’s global studio network, which covers 22 territories and supports high-quality dubbing, subtitling, and localisation services in multiple languages.

Founded in 1989, VSI adapts content for audiences worldwide. Localisation projects are often time-sensitive, requiring simultaneous delivery across multiple regions to avoid spoilers and maintain a consistent viewing experience. The Blue Lucy platform automates and streamlines these workflows, providing secure, reliable, and auditable content management throughout the production lifecycle. Since the initial deployment in 2022, the platform has been expanded to increase regional coverage and has been integrated with several third party applications and services including file transfer tools, storage mediums, content reformatting, subtitling and dubbing technologies. These integrations and business logic are orchestrated via bespoke operational workflows, delivering a high efficiency, high quality operation for VSI and its customers.

The deployment automates content management using logic, which is tailored to VSI’s business operation, ensuring project managers can quickly locate materials, prepare them for vendors, and deliver back to clients efficiently and securely. Automated processes track every step, including watermarking and secure transfers, reducing error and maintaining accountability for sensitive content.

“Speed, reactivity and security are crucial in localisation,” said Blue Lucy’s Jonathan Lunness. “At VSI, the Blue Lucy platform ensures content is prepared, tracked, and delivered securely at scale. In fact, this is one of our busiest deployments. We’re delighted that VSI chose to extend the contract and look forward to working with them as the business evolves to leverage emerging technologies including a deeper application of AI in the coming months and years.”

Pete Lewis, Group Studio and Systems Director at VSI added:
“VSI works on top tier content on behalf of the world’s largest broadcast and streaming providers. With the support of the Blue Lucy BLAM Content Factory, VSI is able to securely manage and track assets throughout the entire production lifecycle, processing and delivering millions of sensitive media files where they are needed, efficiently, quickly and at scale. We are proud to continue our longstanding partnership with Blue Lucy and look forward to further innovation and collaboration to help develop deeper AI functionality, which will realise greater efficiencies for our clients”.

About VSI

VSI provides language localisation and media services, including lip-sync dubbing, voice-over, subtitling, translation, transcreation and more, in over 80 languages worldwide. Founded in 1989 and headquartered in London, VSI owns and operates 24 studio facilities across Europe, the US, the Middle East and Latin America, together with teams in Asia. VSI works across a wide range of sectors, from broadcast, VOD, theatrical and gaming to corporate and creative. Find out more at vsi.tv.

At IBC 2025, Blue Lucy unveils flexible AI and analytics tools to tackle media workflow complexity, including multi-LLM integration, the launch of the ‘Insights’ analysis package, and the expansion of the role of its AI assistant Lucia.

LONDON, England –  July 21, 2025 – Blue Lucy, a leading provider of media management and workflow automation solutions, is bringing a new level of purpose and precision to the application of AI in media operations.   Blue Lucy’s BLAM orchestration platform now allows producers, distributors and content creators to directly integrate multiple Large Language Models (LLMs) into their media workflows.  This modular, mix-and-match approach marks a shift away from one-size-fits-all for AI and enables operators to select the most appropriate model for a given task. The approach also gives operators full control over performance, cost, and importantly data privacy.

At IBC (Stand 6.C29), Blue Lucy will also showcase Lucia, their native AI assistant, working in tandem with external models to streamline complex workflows and deliver real, no-nonsense operational value. In addition, it is launching Insights, a new analytics package that surfaces actionable data from across the media supply chain to support data-informed decision-making.

AI that fits the task

Visitors to the stand will see how BLAM gives operators the flexibility to deploy, test and evaluate multiple AI models, choosing the best fit based on business context, performance, security, and cost. Whether the priority is contextual metadata generation, compliance, shot summaries, promo generation or a combination of all these, operators can select the most appropriate model for the operational requirement, and chain those connectors together in a multi-step workflow which accesses different LLMs for different business capabilities. For example, a lightweight, cost-effective summariser model might be ideal for generating metadata across an archive of unknown content, while a more advanced model may be better suited to processing high-value, multi-rightsholder footage where precision matters. Thanks to Blue Lucy’s microservice-based workflow engine, operations can be configured to automatically branch to the most appropriate model at the appropriate point in the workflow, maximising both efficiency and quality.

“There is an interesting confluence in our industry: On the one hand the very real economic pressures particularly in production and distribution, and on the other a step change in the capability of emergent AI models to deliver genuine business value” said Julian Wright, CEO of Blue Lucy. “AI does provide the opportunity to reduce operational cost and enable new revenue streams for producers and rightsholders, but with so many discrete business needs there simply isn’t a one-size-fits-all model,” he confirmed.  “Our approach, as always, is about enabling operators to choose the most appropriate tools for their business application – in this case that means the specific AI models. We have developed a significant and broad range of new BLAM microservices for a gamut of common LLMs as well as a framework which allows operators who have developed their own proprietary models to seamlessly integrate these in BLAM workflows.  The new connectors – coupled with the existing microservice capabilities – enable media companies to define workflows that combine sophisticated orchestration rules and AI models to derive measurable business value.

It’s about making AI truly useful in real-world content operations. BLAM gives operators full control and visibility, enabling them to choose the right model for the right job, maintain data sovereignty, and scale AI adoption at their own pace. It’s AI on your terms, built into the operational fabric of your business.”

Insights

Also launching at IBC is Insights, a new feature available within BLAM that surfaces clear, actionable data from across the media supply chain. From content usage and workflow performance to operational bottlenecks, Insights gives teams the visibility they need to data-informed decisions. The feature enables users to measure efficiency, observe trends, and make decisions with confidence, all from within the existing BLAM interface. It turns operational data into a strategic asset, supporting continuous improvement across content operations.

“BLAM captures huge amounts of valuable data both from internal processes and from integrated systems.  We have been using this data for many years to provide advice to operators on overall workflow optimisation. Now, after an 18-month development project to create a data processing plug-in and a new user interface we are able to provide an unprecedented level of business insight,” said Julian Wright, CEO of Blue Lucy. “Insights surfaces operational data across the content supply chain to support management decision making.”

LONDON, England –  June 4, 2025 – Blue Lucy, a leading provider of media management and workflow automation solutions, is pleased to announce the renewal of its long-standing relationship with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment. The new four-year agreement extends a trusted partnership and reaffirms Blue Lucy’s pivotal role in supporting Banijay Rights’ daily operations across its expansive content portfolio.

Blue Lucy’s powerful BLAM platform – an integration and orchestration engine purpose-built for high throughput media workflows – has become core to Banijay Rights’ day-to-day operations. Deployed in a cloud-ground hybrid configuration, the platform manages both AWS S3 cloud, and on-prem Quantum storage, with workflows executed where the media is most cost-effectively accessed. Operationally the platform supports the management, adaptation, and delivery of content to partners and platforms across global markets, evolving continually to meet the growing complexity of rights management, localisation, compliance, and multi-format delivery.

Since the initial deployment, BLAM has scaled significantly in response to Banijay Rights’ expanding content catalogue but without an increase in compute resource requirement. The system has seen a nearly 300% increase in asset volume, growing from just over 250,000 assets on initial deployment to almost 1 million now under active management. Today, BLAM manages more than 550,000 hours of material for Banijay Rights, including 360,000 hours of finished video content.

“Banijay Rights is a world-class distribution organisation , and we’re incredibly proud to continue supporting their global operation,” said Julian Wright, CEO of Blue Lucy. “The numbers speak for themselves, and this renewal reflects the strong collaboration we’ve built over recent years, as well as the strength of our shared commitment to innovation and agility.  In the past 12 months alone, the system has handled 1.3 million workflow runs and over 13 million microservice executions. It truly is a platform which performs at scale for Banijay Rights.  Perhaps most tellingly, there were more than 2,500 workflow configuration changes made in just one year – proof of the agility, responsiveness, and operational flexibility our platform enables. BLAM truly is a vital performance engine for Banijay Rights, and we’re proud to play a part in getting their content to screens around the world.”

“In our business, operational excellence is paramount. Blue Lucy consistently provides the speed, precision, and agility required to support our constantly evolving distribution needs.” said Richard Clarke, Head of Content Operations, Banijay Rights. “Their technology underpins key aspects of our global operations, with a platform that adapts effectively to our evolving requirements. Their responsiveness and ability to tailor solutions have contributed to improved operational efficiencies and measurable improvement in distribution workflows. We look forward to building on this trusted partnership.”

About Banijay Rights

Leading global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of 205,000 hours of standout programming. Handling the distribution for content powerhouse, Banijay Entertainment, the division specialises in the exploitation of premium scripted and non-scripted brands to broadcasters worldwide.

Representing quality, excellence and experience in the business of linear and non-linear television and ancillary activity across all platforms, Banijay Rights’ catalogue encompasses a host of top titles from Banijay’s 130+ in-house labels, and a number of third-party producers, spanning drama, comedy, entertainment, factual, reality, family, formats and theatrical.

Delivering high-quality IP, which was born locally and travels globally, the distributor offers the best stories told the best way. Its landmark brands include Survivor, Big Brother, MasterChef, Peaky Blinders, Rogue Heroes, Marie Antoinette, Grantchester, Deal or No Deal, Home and Away, Mr Bean and Black Mirror. Built on independence, creative freedom, entrepreneurialism and commercial acumen, Banijay Rights operates under the direction of Chief Executive Officer, Cathy Payne.

The Blue Lucy team will demonstrate how BLAM’s new report dashboard provides unparalleled insights into content supply chain operations at the 2025 NAB Show, April 5-9, in Las Vegas. Visitors to booth SL6106 will also be introduced to the tiered commercial model for Blue Lucy’s media portal, BOLT.

“Reducing operational costs is the biggest theme in content operations right now. While cost savings can be achieved through workflow optimisation, this needs to be informed by detailed and accurate data about the assets, their source location, the processes they’re undergoing and the cost of each step in the workflow,” says Blue Lucy CEO, Julian Wright.  “BLAM’s new modular dashboard displays operational information in an accessible and repeatable format so that our customers can make data-driven business decisions and quickly measure the impact of any changes.”  

Because BLAM integrates and directly orchestrates systems and services along the entire content supply chain, the report dashboard can be used to track utilisation and cost of every step in a workflow. Reports can be customised to a customer’s specific business interest with the scope being any process the platform manages. Examples of the insights that these reports can surface, and some of the decisions that this data can help inform, include:

• The total cost to deliver an asset – to ensure pricing is appropriate.
• Asset revenue – to inform decisions about appropriate workflows and technologies used for premium vs lower value content.
• The time assets are actively being accessed for delivery – to manage storage tiering timing and reduce restore costs.
• How frequently different versions of an asset are required – to aid decisions about saving derivatives or creating new versions based on demand.
• The amount of time assets spend in queues at different points of an end-to-end process – to identify technology bottlenecks, human resource shortages or training requirements.
• The time spent and cost of any manual handling – to inform future decisions on the value of automation.

The Blue Lucy team will also demonstrate the latest enhancements to their media portal, BOLT. Launched at IBC Show 2024, BOLT is designed to provide effortless access to content, allowing everyone from media executives to data wranglers to receive, review and share content without navigating complex UIs or waiting for tech ops teams to deliver material. BOLT is now available in three commercial versions so customers can select a toolset that is appropriate to their business need and budget.

• BOLT Essential: the entry level media portal providing easy content ingest, search and share.
• BOLT Advanced: with enhanced media management and access control including asset relations, versioning, and advanced permissions for user groups.
• BOLT Pro: featuring advanced production tools to support collaborative workflows for larger teams.

Blue Lucy’s recent software update for orchestration, integration and media management platform, BLAM, includes a major upgrade to the tasks application that is set to transform customers’ worklow management.

The new release combines automated processes with human task management in BLAM and integrates with other project management applications, providing end-to-end workflow management capabilities.      

In the new version of BLAM, the task application has been expanded across the platform so task information is always available and visible to users – like a to-do list that sits alongside the tools and resources needed to complete the work. Opening a task in BLAM automatically makes all the required media, metadata and any other assets required to complete the task available to the user. This saves time, reduces user errors and allows teams to focus on more creative work. Once a manual task has been completed, it automatically triggers the next step in the workflow – whether that’s an automated action like transcoding or another task to be completed by a user.

The task functions have also been upgraded to maximise configurability and administrators can set priorities and deadlines, assign users and filter tasks according to range of criteria. Tasks can be assigned to groups, specific team members or even guests and only the specific assets and applications needed to complete the assigned work will be made available based on the user’s permissions. The application integrates with other project management tools like Trello and Monday.com and can automatically share updates and notifications in Slack, via email and in Teams – making it easy to manage BLAM tasks as part of broader organisational workflows.

“Blue Lucy originally led the way in integrating task and asset management, and now we’re taking this to the next level,” said Joshua Martin, head of product at Blue Lucy. “While automation has become increasingly important in creating efficient workflows, we still need human intervention at critical stages of the process. With this new release, tasks and automation are truly integrated and central to all our customers’ workflows.”

CALIFORNIA, UNITED STATES – London-based media technology business, Blue Lucy, has set up a US division of the company and appointed Dina Behar Hevert as VP Americas. The company’s entry into the US market follows significant growth in the UK and the launch of new solutions targeting the broader media market. 

Blue Lucy creates products that close the expensive technology gaps in media operating models across the world. Global media companies including BBC Studios, Banijay Rights and Blue Ant Media rely on Blue Lucy’s flagship product, BLAM, for integration, workflow orchestration and media management at scale. The company launched their new product, BOLT, at the International Broadcasting Convention (IBC Show) in September this year. BOLT is an asset portal that provides effortless access to content, allowing executives to receive, review and share content without needing any technical expertise – making it faster and easier to monetize media.

Dina Behar Hevert has worked in media and entertainment for almost twenty years and brings extensive industry knowledge and a vast contact base to Blue Lucy’s newly-created position of VP Americas. Her career started in broadcast transmission roles at Globecast, FOX Sports and The Switch before she moved into business development for localization companies including SDI Media, SPG Studios and Deluxe. Most recently she’s worked as VP of business development for Emmy-winning language customization company, The Kitchen.

“What attracted me to Blue Lucy is that their products answer a very real need in both the traditional media and entertainment world and in the broader media market,” said Behar Hevert. “In particular, the flexibility they provide for integrating multiple tools into existing technology stacks is really impressive and I am genuinely excited to introduce Blue Lucy’s solutions to the US market.”

As Blue Lucy’s VP Americas, Behar Hevert is responsible for growing the company’s US customer base and recruiting local staff. She reports to CEO Julian Wright and joins Blue Lucy’s senior management team which has already seen significant growth this year with the addition of Alison Pavitt as chief marketing officer, Joshua Martin as head of product and Joe Hegarty as director of IT.      

Julian Wright, CEO of Blue Lucy said, “Expanding our team into the US is a natural next step for Blue Lucy and part of our strategic plan for growth. It was critical that we find the right person to help establish our first international division – someone who is enthusiastic about the value our products and who has a deep understanding of the local market. We’ve found that in Dina and we’re thrilled to have her on board.”