Keeping our head in the cloud at IBC 2018

IBC 2018 presented a great opportunity for us to showcase our all new BLAM-3 but also gave us a chance to highlight how the cloud will change the industry in the coming years.

Times have changed since we first attended IBC 20 years ago (8 years as exhibitors) and, without question, this year’s event was an inflection point for the cloud with most buyers looking for a cloud solution first.  The widespread adoption of cloud technology means that providers that previously shipped boxes of hardware to tradeshows can demonstrate their products in the cloud – negating the need for stands full of machines with flashing lights but increasing the demand on connectivity.  To demonstrate this we brought our own cloud to IBC – albeit a cloud that was more conceptual than pragmatic because it was built out of balloons. It certainly attracted a lot of attention and wry smiles and was meant to be a little more than ironic.

Future developments, new functionality, an insight into blockchain technology and an eye-catching cloud stand were just some of the highlights for Blue Lucy at this year’s IBC Show.

IBC 2018 presented a great opportunity for us to showcase BLAM-3 our completely new cloud / cloud-hybrid media operations management platform but also gave us a chance to highlight how the cloud has changed the industry and how it may change how we exhibit at shows like IBC in the future.