Blue Lucy to demo asset portal and host FAST roundtable at MIPCOM 2024

Blue Lucy is bringing its new media portal, BOLT to MIPCOM 2024, Cannes, October 21-24^th.  On stand P-1.C50A at the MIPCOM Innovation Lab 2024, the team will demonstrate how BOLT provides effortless access to content, allowing media executives to receive, review and share content without navigating complex UIs or waiting for technical teams to deliver files. Blue Lucy will also host a discussion at the Global FAST and AVOD Roundtable Event on October 22^nd during the show. 

Blue Lucy is exhibiting at MIPCOM for the first time this year, but the company and its products are well-known by many of the attendees and other exhibitors. The business was founded by technology consultants who have worked with broadcasters and content creators for over two decades, and global media companies rely on Blue Lucy’s flagship product, BLAM, for integration, workflow orchestration and media management at scale. Launched at the International Broadcasting Convention (IBC Show) in September this year, BOLT is designed to address the fundamental issue of content accessibility for non-technical team members. 

BOLT reconnects commercial media teams with their content through three core functions:

Receive: BOLT provides a simple-to-use, intelligent upload function that ensures content is received with the metadata your business needs. Rather than waiting for content to arrive and then adding metadata to it, with BOLT the content request is delivered along with set parameters and metadata requirements so it’s immediately searchable and can be set to trigger specific processing workflows on arrival.  So, your media hits the ground running.

Review: BOLT puts your entire content library at your team’s fingertips – regardless of their technical capabilities. The portal’s stunningly straightforward operation and user-focussed functionality means sales teams can search and view content from any web browser without having to request access or learn how to use advanced toolsets.    

Share: BOLT provides a simple platform for content owners to showcase [and monetise] their content catalogue. Now, sharing content with potential customers is as easy as adding items to a shopping cart, while secure links to viewing copies are automatically created and delivered to your prospects.

Julian Wright, CEO of Blue Lucy said, “BOLT not only provides commercial teams with easy access to content, but it also provides analytical data about how customers’ interact with the media. It’s all about showcasing content and sharing data to support commercial success. What better place to demonstrate BOLT’s capabilities in this area than MIPCOM, an event dedicated to showcasing the best content in our industry!” 

On October 22^nd Blue Lucy CEO, Julian Wright, will lead a discussion at the Global FAST and AVOD Roundtable Event. The session will draw on the company’s experience supporting FAST channel delivery for clients like BBC Studios to explore how automation and AI processes can remove obstacles and reduce labour-intensive tasks that make FAST delivery difficult. Participants will also discuss what data sets and metrics content owners need to make informed decisions about future content offerings.