TVT & Blue Lucy integrate to create efficient content supply chain workflows

Global content services provider, TVT Media, has integrated Blue Lucy’s BLAM Adobe Premiere plug-in into their media management service and software platform, ContentSelect.  The integration provides seamless access to Premier for compliance editing and advanced quality control from within the ContentSelect platform.


TVT Media is a leading independent digital media lab, providing and delivering content and systems for the world’s principal broadcasters. One of the world’s fastest growing media services companies, TVT Media has operations in London, Amsterdam, Singapore, Tokyo, Los Angeles and Sydney and a dedicated software development centre in Krakow.  TVT provides content supply chain solutions using ContentSelect its cloud based software platform.


TVT approached Blue Lucy after identifying an opportunity to optimise workflow handover between ContentSelect and Adobe Premier.  They were looking for a solution which would automatically load projects’ source media and EDLs in Adobe Premiere when prompted by a workflow task, without the need to search for content or set up the project.  As this capability is available off-the-shelf with BLAM, TVT chose to integrate rather than develop this functionality themselves.  The end result is a more efficient, more secure end to end workflow with the added advantage of higher data quality.


“We often find that we need to move quickly and remain critically focussed on the high level content supply chain challenges we assist our customers with – we don’t always create our own specialist tools, we look for what we can find in the market to benefit from others’ economy of scale.  In the same way that we use Adobe off the shelf, we use other existing tools to enhance our product offering,” explains Peter Elvidge, TVT Media’s VP of Technology.  “We select partners, like Blue Lucy, who share our vision and can work at speed, in a flexible manner to deliver a compelling solution rather than a one-off project.”


Because all features and functions of both BLAM and ContentSelect are accessible programmatically through a REST API, integrating the two technologies was straightforward.  The small team of Blue Lucy Professional Service engineers and ContentSelect developers took an iterative approach over just a few weeks to deliver a solution where BLAM acts as the gateway between ContentSelect and Adobe Premiere, allowing operators to conduct QC and compliance editing tasks including;

  • Receiving and adding QC data using Comment Markers on the timeline.
  • Adding DPP AS-11 Segmentation Markers to identify programme parts.
  • Specifying temporal attributes such as sponsorship details or end credits using Adobe Segmentation Markers.
  • Cutting or re-sequencing content for distribution in different markets.
  • Sharing QC data and exporting re-edited sequences through automated processes.

“TVT and Blue Lucy share the view that technology’s role is to support businesses’ operational models and that integration is key to successful workflow solutions,” says Blue Lucy founder, Julian Wright. “By combining the capabilities of our different systems, TVT has been able to offer their clients a low-friction operation, quickly and without engaging a ground up development.”


The full case study is available here: BLAM for TVT