Blue Lucy to present blockchain technology session in the Future Trends Theatre at IBC 2018

Leading technology consultancy and media operations management software development agency, Blue Lucy, will speak about how blockchain technology has the potential to change media rights management at the IBC Show 2018 in Amsterdam.


Blue Lucy director and media technology consultant, Tracie Mitchell will present “Forget the hype, blockchain technology could truly transform media rights management for content creators” in the IABM Future Trends Theatre, an integral part of IBC’s Future Zone, on September 17 at 2.10pm.


Well established as part of the IBC Exhibition, the Future Zone brings together the very latest ideas, innovations and concept technologies from international industry and academia and showcases them in a single specially-curated area sitting alongside exhibition Hall 8. This year, the focus is on showing how new technologies grow from their first inception and progress through to research, development, and validation projects; right through to maturing into the ground-breaking applications and future product standards.


A key competent of IBC’s Future Zone footprint is the IABM Future Trends Theatre. The packed programme of 60, 20-minute, presentations will explore up-and-coming technology and business trends and how they will segue from today’s environment.


Tracie, who specialises in providing product design and workflow business analysis to digital and broadcast companies, says: “I’m delighted to have been selected to speak on behalf of Blue Lucy at this year’s event. I want to highlight how, at present, there is no central rights management database that allows content creators to track material from ingest through to delivery and how blockchain technology has the capability to solve this problem.


“My session will explore how using a rights management system which stores key metadata in the blockchain will provide the ability to track the rights and usage of any asset from origination to consumption. We’ll explore how the blockchain’s decentralised network allows multiple participants to share content data in absolute transparency. We’ll also discuss how the immutable nature of smart contracts prevents rights infringement and removes the pain of manual reconciliation,” adds Tracie.


Julian Wright, founder of Blue Lucy, says: “It is great that Tracie has been selected to speak at this year’s IBC about the application of blockchain technology for the media industry.  She has been working in this area for more than a year and is developing systems that could truly revolutionise content rights management from assertion through to consumption.  In a period of unprecedented hype in the industry this is very real and has the potential for profound, positive impact.   Tracie is renowned for her ability to articulate complex concepts to stakeholders at all levels so this will be an accessible and practical session.”


Blue Lucy will be at IBC 2018 (14th – 18th September) RAI, Amsterdam on stand 7D43. To make an appointment to talk to one of our solution consultants about how blockchain technology can streamline media operations please fill in the form below with you preferred day and time together with a brief description of your operational requirements.


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