BLAM Implementation Models

BLAM is natively designed to support a broad spectrum of implementation models from simple, single task focused operations through more complex installations ranging from custom user interfaces to complex business system integrations. This inherent capability of BLAM and the variety of business and operational approaches it supports enables long term strategies to be developed from the tactical.

The highly extensible and open architecture of the product further support the longevity of any given implementation. BLAM and Blue Lucy are possibly better placed than any other product and vendor to support the controlled migration of business systems from deployed on-prem’ to more cost effective and flexible cloud-based service models.

BLAM implementations fall into four discrete categories although evolution from one category to another is common, indeed a sensible controlled approach. There are a further two models for software developers and manufacturers.

Integrated BLAM
Transformation BLAM

BLAM SDK - for Developers
BLAM OEM - for Manufacturers



BLAM-in-a-Can is a pre-canned, standardised operations management solution providing for six separate but specific operational use cases. There are 6 focused versions of BLAM-in-a-Can designed to be deployed on premises to support an operation's high-level processes.

BLAM-in-a-can provides a quick and easy deployment to suit a range of operations – from content supply chain management to post production. Each version is loaded with all the ‘core’ BLidgets as well as the necessary additional plug-ins and connectors needed to support it’s specific functions.

BLAM-in-a-Can supports existing processes but drives efficiency through automation and task management for up to 12 users.


  • Standard, focused feature-set
  • Minimum set up time for rapid benefits realisation
  • Supports existing high-level process
  • Designed as a simple point of pain reliever or new business enabler
  • Allows future growth in scale and functionality
  • Available on a perpetual or lease licence basis

Implementation Approach

  • Cloud or on-prem’ trial
  • Clean deployment onto customer or integrator provisioned hardware
  • Option for on-site operational training



BLAM-in-the-cloud is a hosted, fully managed MAM as a service providing standardised core operational management functionality supporting a broad range of media workflows. The platform is hosted by Blue Lucy and is designed to support an operation’s high level processes with the flexibility of the cloud. Everything is in the cloud, no software will be deployed.

Subscribers will be able to modify and create new workflows from the ‘core’ range of BLidgets and can purchase additional functional BLidgets from the range, when needed. BLAM-in-the-Cloud is complete with scalable compute and storage supporting up to 12 users.


  • Standard feature-set
  • Fast set up time for rapid benefits realisation
  • Supports existing high-level process through cloud services
  • Designed to reduce cost overhead or as a revenue enabler
  • Allows future growth in scale and functionality
  • Fully managed platform service with monthly billing

Implementation Approach

  • Cloud service activation
  • Remote support for workflow build and modification
  • Option for on-site operational training

Integrated BLAM

Integrated BLAM project

The Integrated BLAM is deployed on prem' or running in private / public cloud and integrated with existing production and business systems. These are standard BLAM implementations, with a degree of customisation and more complex workflow design and build as required. An amount of software development is often required which extends the functionality of the existing BLidgets and tools. The software systems integration work is managed by Blue Lucy in order to deliver a clean, robust and maintainable system solution.


  • Standard feature-set integrated with existing systems through the development of new BLidgets
  • Significant benefits realisation through the integration of multiple business and production systems
  • Supports integrated process to drive operational efficiency and enable scale (do more for less)
  • Enables the migration of services from on-prem’ to cloud provisioned
  • Enables on-going process redesign supported by management information
  • Cost effective – retention and integration with existing systems greatly reduces capital outlay

Implementation Approach

  • Cloud Pilot system.
  • Formal Requirements capture – focused on any features or functions which are in addition to the core capabilities.
  • Agree designs and implementation plans.
  • Implementation, test and acceptance.
  • Training and transition to service.

Transformation BLAM

Transformation BLAM project

These are business transformation projects for a media operation or media operations department. The typical outcome is a cloud BLAM managing, or connected to, a number of other cloud enabled services. The vision or objectives of such transformative projects is for the controlled migration of a number, or possibly all, of an operators on-premises services to the cloud. Such transformation projects involve a long term planning and implementation spanning many months.

Both the software systems integration and project management can be provided by Blue Lucy to deliver complex multivendor solutions through a single contract entity. Read the BLAM for BAFTA Transformation case study.


  • A business and operations management led transformation project delivered through a controlled approach
  • Bespoke operations management system or service based on an off-the-shelf and open toolset
  • Migration of business optimised services into the cloud
  • Iterative implementation approach delivers incremental business and operational benefits
  • Enables a variety cost models to be applied
  • Principal delivery company providing project management and integration capability reduces risk

Implementation Approach

  • Iterative – these projects are significantly large or complex and warrant an iterative design > build > implement approach
  • Formal Requirements capture
  • Agree designs and implementation plans
  • Implementation, test and acceptance cycles
  • Data migration
  • Training and transition to service

BLAM SDK: BLAM Software Development Kit for Programmers


BLAM SDK is designed for business with an existing development capability who need to rapidly implement a MAM and workflow tool that also provides access to high performance video processing capabilities. The BLAM API Service isn’t new. Our own development process is to build the BLAM Web API first and then the ‘front-end’ web interface is developed against it. As such of the features and functions of the standard BLAM product are available programmatically through a proven and easy to use REST API.

BLAM API enables rapid development of an ‘in house’ MAM capability and integration with existing business systems. Extensive documentation, worked examples and source-code snippets support your development process which minimises prototyping. The SDK may be accessed through a simple HTTPS connection to a cloud instance or deployed as a local service.


  • Full standard BLAM feature-set available programmatically
  • Enables a rapid implementation for MAM and workflow management capability
  • Access to BLAM’s 3rd Party integrations further extending capability
  • Fast set up time for rapid benefits realisation
  • Support with development with reference code
  • Best mix of buy and build to meet specific business needs

Implementation Approach

  • Requirements capture
  • Design
  • Agile and iterative implementation and transition to service

BLAM OEM: White Label BLAM for Manufacturers


BLAM OEM is designed for manufacturers who wish to extend functional capability of a product to include media or operations management capabilities. Like the BLAM API the OEM comprises the same service components as Blue Lucy’s production BLAM but is licenced as an embedded module within a larger product offering.

BLAM OEM allows manufacturers to reduce time to market, gain competitive advantage or expand market reach into new sectors. BLAM OEM enables manufactures to rapidly build capability and integrate with an existing product range. Extensive documentation, worked examples and source-code snippets support the integration process.

Blue Lucy can support co-branded licencing or 'completely' white label where BLAM is a truly embedded component.


  • Full standard BLAM feature-set available as a white label system or system component
  • Enables a rapid implementation for MAM and workflow management capability in an existing product range
  • Fast set up time for rapid route to market
  • Access to BLAM’s 3rd Party integrations further extending capability
  • Support with integration including a full integration development package
  • Access to all product updates

Implementation Approach

  • Requirements capture
  • Design and implementation
  • Partnering agreement