Keeping our heads in the cloud at IBC 2018

By 17 Oct 2018
Keeping our heads in the cloud at IBC 2018

Future developments, new functionality, an insight into blockchain technology and an eye-catching cloud stand were just some of the highlights for Blue Lucy at this year’s IBC Show.

IBC 2018 presented a great opportunity for us to showcase our new version of BLAM but also gave us a chance to highlight how the cloud has changed the industry and how it may change how we exhibit at shows like IBC in the future.

Times have changed since we first attended IBC 20 years ago (10 years as exhibitors) and, without question, this year’s event was an inflection point for the cloud with most buyers looking for a cloud solution first. The widespread adoption of cloud technology means that providers that previously shipped boxes of hardware to tradeshows can demonstrate their products in the cloud – negating the need for stands full of machines with flashing lights and increasing the demand on connectivity. To demonstrate this we brought our own cloud to IBC – albeit a cloud that was more conceptual than pragmatic because it was built out of balloons. It certainly attracted a lot of attention and wry smiles.

Get a look at the stand and find out more about the new BLAM developments and benefits the software provides in Julian’s video interview with the KitPlus team.

Our very own Tracie Mitchell was also selected to speak at the Future Trends Theatre about the application of blockchain technology for the media industry. She has been working in this area for more than a year and is developing systems that could truly revolutionise content rights management from assertion through to consumption. In a period of unprecedented hype in the industry, this is very real and has the potential for profound, positive impact. Watch what she had to say here

Finally, Julian caught up with the IABM TV team to chat about all of the above and what the future holds for Blue Lucy. Check out the video below.

Thanks to everyone that visited our stand during IBC 2018, for those that couldn’t make it, get in touch to chat about what Blue Lucy and BLAM can do for your business.