Blue Lucy and Censhare, part of Entirely, to debut integrated DAM and video orchestration workflows at NAB
How it works
ONE PLATFORM. EVERY STEP OF YOUR CONTENT WORKFLOW
From everyday content operations to advanced workflow orchestration, Blue Lucy makes your complex media operations manageable, efficient, and scalable.
The platform that supports your operation
Blue Lucy isn’t a one-size-fits-all tool. It’s a unified operational layer that integrates your existing systems and supports your evolving business needs.
Designed by experts, built for users.
The 5 Pillars of Efficient Content Operations
Centralise content
- A single workspace for all assets - no more hunting across drives, servers, or cloud platforms
- Smart tagging, metadata, and search - find, reuse, and repurpose content in seconds
- Version control and approvals - track changes without losing history or context
Integrate your systems
- Connect content, business, and production systems seamlessly
- Works with your existing tech stack - no rip-and-replace required
- Deployment shaped around your operation - the platform adapts to you, not the other way around
Automate workflows
- Repetitive tasks handled automatically - file conversion, format delivery, metadata enrichment
- Orchestrate complex multi-step processes - across teams, vendors, and agencies
- Reduce errors and speed delivery - keep projects moving without constant supervision
Gain visibility and insight
- Real-time dashboards - see the status of projects, tasks, and assets at a glance
- Proactive alerts - spot bottlenecks and overdue tasks before they cause delays
- Actionable analytics - throughput, workload, efficiency, and operational performance
Adapt to roles and skills
- Intuitive interface for everyday users - upload, review, approve, deliver
- Advanced controls for power users and admins - integrations, workflow configuration, analytics
- Supports multiple teams simultaneously - without adding complexity
Use cases
Media & entertainment teams
- End to end content supply chain orchestration
- Production workflow automation
- Multi-platform delivery pipelines
Corporate marcomms & brand teams
- Global media management & brand consistency
- Video review, approval and distribution
- Secure collaboration with agencies & partners
Why we're different
Our experience
With decades of media operations consultancy experience, we know how to integrate siloed systems and workflows at scale. So complex operations run efficiently, remain auditable, and deliver results from day one.
Our architecture
Our platform lets teams design, test, and optimise operational pipelines without writing software. It reduces risk, accelerates deployment, and turns complex workflows into predictable, high-performing systems that deliver real ROI.
Our method
We take an incremental, feedback-driven approach. Each stage delivers tangible value while allowing teams to refine processes, so your operations scale intelligently and sustainably rather than just growing in size.
Supporting high-volume, mission-critical environments
Unifies your ecosystem
Orchestrates systems, people, and processes
Reduces risk and errors
Automation handles repetitive tasks
Operational clarity
Displays dashboards, alerts, analytics
Scales without complexity
Built for high-volume content teams